I am a fan of yours and I have followed your growth from the days
with ID Cabasa and the Coded Tunes crew, to your days under Toni
Payne's management. Parting ways with her was quite risky but I felt
it was a move worth making as you needed a fully dedicated
management to grow your career. That move paid off and you're now
better off for it.
Pitching your tent with 1805 Entertainment, your immense talent and
the void left by Dagrin's demise meant only one thing – A top spot for
you! I am glad you fit in perfectly. A bolder move to start YBNL Nation
and you going ahead to drop your second album on the YBNL
Nation/1805 Entertainment imprint was another risky move that still
paid off. At that point, I knew the 'god of music' was behind you.
Though it wasn't so surprising to see the street embrace the album
cos of it quality street wise content, the rate at which the 'butties'
accepted you too was alarming. People preached the YBNL gospel
and gladly talked about how good the album was. Even my cool friend
Fola Alade became an advocate of 'Razz being the new Cool', no
thanks to you. But while we where enjoying Jale, Street Love, Jesu O
kola, Stupid Love, First of All, Ilefo Illuminati amongst other beautiful
songs, dear Olamide, you unconsciously killed the album!
Yes, you unfortunately killed it by releasing too many materials not so
long after the album dropped and you shifted our attention off the
album. To make matters worse, some of these songs were not half as
good as the songs on the album and they also were not well
promoted, Confession, Tonto Dike, Baddest Nigga That ever liveth,
e.t.c. Needless to say that some were also really good, cos some of
us still have Turn Up and Durosoke topping our playlists.
Baddo, have you heard of the point of equilibrium? That's the point
when the law of diminishing return sets in. It happens to everything
and everyone. In simple terms, it's the point where you get to the
peak, have nothing extra to offer and the drop starts. To some, the
drop might not be deep while to some, they would never rise to that
point again. Unfortunately, this happens a lot in the music industry.
While we agree that you are HOT at this moment and the inspiration is
much, brother, please do not wear yourself out. Ma le ara e ni ere.
Truth is when you saturate the market with too many materials, we
get tired easily, we don't pay full attention to them and the songs end
up not getting as much love as they should. Keep recording, keep
saving them in the cloud and don't push too many songs within a
short period. Let the fans yearn for more, let us savour the goodness
of some of what you already have.
On a final note, I love the way your personality is gradually evolving
'cos building a brand of yourself should be beyond your music. I
foresee a near future where corporate brands that want to connect
with the streets would come to you, simply because you are the link
between the streets and the corporate world. A celebrated grass to
grace story. The true voice of the streets.
Oremade, a Lagos-based marketing executive and entertainment
enthusiast, can be reached via seunoremade@yahoo.com
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